- Best times: Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
- Best day: Wednesday and Thursday
- Worst day: Sunday
LinkedIn historically targets a more specific audience than other social networks, with its focus on professional users. While it continues to grow and branch out into various use cases, we didn’t break down this data into individual industries in order to maintain greater accuracy and a clearer picture of how the network is being used today.
Having a more niche audience is no reason to ignore LinkedIn’s marketing power, though. With a combination of advanced search and targeting options and a highly motivated user base, LinkedIn is an ideal destination for lead generation tactics. In addition to B2B marketing, more and more LinkedIn users and marketers are starting to think outside the box and leverage unique strategies on the platform, such as tapping into its unique potential for thought leadership and influencer marketing.
If you’re trying to create this share-worthy content, it’s no surprise that the most reliable engagement occurs during the work week, Tuesday through Friday, 8 a.m.–2 p.m. Engagement drops off outside of working hours, every day before 4 a.m. and after 8 p.m. Monday is also slightly lower on engagement, perhaps reflecting the rush to catch up post-weekend for the platform’s professional audience.