The “Incense” Method: How to Build “Slow-Burn” Nurture Campaigns for High-Ticket Leads
Marketing Methodology Most marketers are arsonists—they burn their leads with aggressive “Buy Now” spam. High-ticket clients require a different approach. We call it “Incense Marketing”: pervasive, pleasant, and omnipresent without being intrusive. The Theory of “Slow Burn” The Problem: Churn & Burn If you sell a $20,000 consulting package, no one buys on Day 1 […]