Last updated on June 13th, 2025 at 07:46 am It’s always a thrill when we make our first dollar from a fresh funnel; however, how do we turn that dollar into more serious cash flow? By following this six-step scheme, you can finally take the training wheels off and supercharge your new and existing sales […]
A/B testing involves creating 2 versions of a digital asset to see which one users respond to best. Examples of assets include landing pages, display ads, marketing emails, and social posts. In an A/B test, half of an audience automatically receives “version A” and half receives “version B.” The performance of each version is based […]
Last updated on February 7th, 2025 at 08:55 pm If there’s no demand for your product or service, you can have the best sales funnel in the world and you will still struggle to make money. Unfortunately, we often see entrepreneurs spend months or even years working on business ideas that were doomed from the […]
Last updated on June 27th, 2025 at 05:30 am Many of us crowd around the television during the Olympics, in awe as we think “Man, I wish I could be that good at, well, just about anything!” Why not take the motivation and drive of elite athletes and apply that passion to your marketing strategy? […]
Your Funnel is a Hobby, Not a Business, If It Breaks Under High Volume Stress. Revenue Infrastructure vs. Marketing Services: Which One Guarantees Profit? The P&L Introduction: The Liability of Buying Cheap Fixes The market sells cheap fixes and easy pages. But if your system can’t handle a sudden spike in demand, you’ve bought a […]
“`html SDR Benchmarking: Why Accurate Data Matters Accurate data is the bedrock of effective Sales Development Representative (SDR) performance evaluation. Without it, your assessments and business decisions are built on shaky ground. Unmasking Lead Origins: The Attribution Puzzle Pinpointing the sources of your leads is crucial for measuring your SDR team’s impact. Knowing where leads […]
“`html The $1,000 Fix: Avoiding Black Friday’s Fatal Flaw Black Friday’s siren song of discounts can sink your brand. Instead of slashing prices, focus on the value you offer and build solid foundations for sustained growth. Halving your course price for a weekend degrades your brand and your inherent value. The Q4 Liability Crisis: Your […]
“`html The $1,000 Fix: Ditching Discounts for Digital Transformation Black Friday and Cyber Monday (BFCM) often tempt businesses to slash prices. However, offering a 50% discount on your digital course might be a fatal mistake. You’re selling transformation, not cheap products. Your price reflects your value, and drastically cutting it damages your brand’s reputation. Instead […]
Unlock Your Marketing Automation Potential Is your business bogged down by manual tasks, missed follow-ups, and disconnected systems? It’s time to transform chaos into seamless, profitable workflows that scale. The Cost of Unoptimized Workflows In today’s fast-paced digital landscape, every minute spent on repetitive tasks or chasing down fragmented data is a minute lost on […]
Marketing Methodology Most marketers are arsonists—they burn their leads with aggressive “Buy Now” spam. High-ticket clients require a different approach. We call it “Incense Marketing”: pervasive, pleasant, and omnipresent without being intrusive. The Theory of “Slow Burn” The Problem: Churn & Burn If you sell a $20,000 consulting package, no one buys on Day 1 […]
When Every Hour Counts, Precision Is Profit. If you’re a seasoned tax strategist or CPA, you know the final quarter isn’t just busy — it’s...
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