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Introduction To Retargeting

Due to the historical flaws of Internet Marketing when compared to the last 100 years of Print Advertising based marketing, point-of-sale/ on-site (Physical location based, like: at a store, etc.):  ALL internet marketers lose 98% of all Traffic they generate. All the traffic that comes through their online store (their website). Compared to the standard/ historical physical methods of marketing, … Read More

How to Grant Users Access to Google Analytics Reports

Granting other users access to your Google Analytics is easy to do and offers administrators the ability to share traffic data with key contacts such as colleagues within the organization, outside consultants, and anyone else who needs to make strategic decisions based on website data. Google Analytics also offers tiered access levels to help govern who has read-only access to … Read More

Grants access to your Google Ads account

By sharing access to your Google Ads account, you can work with other people in your business on the same Google Ads account. Once you’ve granted access, you can edit a user’s access level, or you can always remove access later on. This article provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account. Before … Read More

How to Use Facebook Business Manager to Share Account Access

Add People to Your Business Manager To give people access to your business: Go to Business Settings. Click People. Click + Add. Enter the work email address of the person you want to add. Select the role you’d like to assign them. Be sure to read the description for each role. Choose either Employee access or Admin access. You can also select Show Advanced Options to choose Finance analyst or Finance … Read More

A Simple Guide to Adding the Google Remarketing Pixel to Your Site

So, let’s get started! First, go to Google Adwords Click “Campaigns” Click “Shared Library” Click the “View” link inside the “Audiences” box   Next, click the green “New audience” button, and select “Remarketing list”.   If you haven’t added the remarketing search snippet to your site, you’ll want to select “Define a list of visitors by placing a new tag on … Read More

How do I test that the Facebook pixel is working on my website?

There are two ways to test that the Facebook pixel is firing properly on your website. The first way is the simplest way but involves using the Facebook Pixel Helper and requires the Chrome browser. The second way will work on any browser using its Inspector. Both methods are outlined below. Check that the pixel is working on every page on your … Read More

Best times to post on LinkedIn

Best times: Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m. Best day: Wednesday and Thursday Worst day: Sunday LinkedIn historically targets a more specific audience than other social networks, with its focus on professional users. While it continues to grow and branch out into various use cases, we didn’t break down this data … Read More

Best times to post on Twitter

Best times: Wednesday and Friday at 9 a.m. Best days: Wednesday and Friday Worst day: Saturday Twitter remains a top destination for connecting with your audiences directly, through everything from mentions to direct message to threads that may not even mention your brand directly. Use a Twitter listening solution to tap into these opportunities to get truly authentic feedback about what your fans want to … Read More

Best times to post on Instagram

Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. Best day: Wednesday Worst day: Sunday Instagram is the second most logged-in social media site for daily use, and is only projected to increase in its user base over the coming years. This Facebook-owned platform shows relatively similar global usage patterns to its parent company, with peak engagement occurring around midday in the … Read More