Facebook is the largest social network in the world, and a key platform for reaching your target audience.
Facebook is the largest social network in the world, and a key platform for reaching your target audience. Whether you want to promote your business locally or nationally, Facebook’s audience is one of the most diverse platforms today—and it’s only growing. In fact, Facebook has over 2 billion monthly active users worldwide and over 1 billion daily active users on average. As one of the most popular social networks globally, Facebook provides businesses with a range of tools that can help them reach their marketing goals.
In this guide we’ll walk you through how to make a Facebook business page and share some tips for getting started on this powerful social media channel.
Who Uses Facebook?
Who uses Facebook?
People of all ages use Facebook, but the majority of users are between the ages of 18 and 34. Women are more likely than men to use Facebook. Users range across ALL education levels and income brackets. A large majority of users have some college education or a college degree, while a small number have not graduated high school. Additionally, more people with children are on Facebook than people without children (Source: Statista).
Once you’ve created your Facebook Business Page, there are several ways to promote it.
Social media is a powerful, free tool to connect with your customers and peers. You can use social media to promote your business, generate new leads and sales, share information about your products or services, build brand awareness and credibility through reviews, interact with existing customers by responding to their questions, post photos of your work or product samples, host live video Q&A sessions and so much more.
Develop a content strategy.
Although Facebook provides plenty of opportunities for businesses to reach their customers, it’s also important to consider what makes your business unique. For example, a cupcake bakery will have a different presence on Facebook than a law office, and should therefore have a different content strategy. It’s all about figuring out the type of content that works best for your business and setting goals accordingly (more on those goals later).
To develop your content strategy, first you need to understand how Facebook’s algorithm works. The algorithm is the logic behind how posts appear in users’ feeds—and it’s updated often, so you’ll want to keep up with news of any changes as they happen. One thing that hasn’t changed recently is the fact that videos tend to get higher engagement than photos or text-based posts. That said, there are many factors at play here: some audiences might respond better to images or text than video, while others may respond better to another combination entirely. You can use Facebook Insights (analytics) from your Page or ad account dashboard or export data from your Page Manager app to determine when your audience is online and which types of posts are most engaging for them. This information can be invaluable in helping you develop an effective content strategy for your business.
Run promotions and contests to encourage people to engage with your business Page. Be sure to follow Facebook’s guidelines to avoid having your Page removed.
Running promotions and contests on your Facebook Page is a great way to engage with and drive people to your business. Facebook offers its own set of tools to help you run these promotions, but it’s important to follow their guidelines so that you don’t get your Page removed.
If you decide to use third-party apps, be careful about sharing personal information. You’re not required to do this for official Facebook promotions, but if you do ask for personal information this way, make sure it’s only for the purposes of running the contest and that people know that when they sign up. A good rule of thumb: Don’t gather any more data than you need in order to run the contest.
Consider promoting your Page in established online communities related to your business, such as online forums for new parents or online communities for people who speak the same language as you.
Next, you’ll want to find online communities that are related to your business, which means finding groups of people who would be interested in what you have to offer. These could be Facebook Groups, or they could be other types of forums or groups. You can find Facebook Groups by searching on Facebook and using keywords related to your business (for example: “new moms”, “yoga”, “motorcycle riding”).
Once you’ve found a community that’s both relevant and active, review it carefully to make sure it’s a good fit for your business. Make sure the community doesn’t have any rules against self-promotion—if it does, don’t try to promote your Page there. Additionally, check the demographic information of the members and make sure it matches with who you’re trying to reach for your business.
If you decide that a group is a good fit for your business, engage with its members regularly before trying to promote anything from your Page. Introduce yourself when appropriate, give helpful advice when you can, and otherwise get involved in conversations about topics that are relevant both to the community and also to your area of expertise as a small business owner. If people feel like they know and trust you as an individual before you start promoting anything from your Page within their community, they’ll be more likely to consider checking out what you have posted on Facebook.
Add a Like button to your website, so visitors can easily Like your Page without having to leave the site. You can get the code from Facebook’s Social Plugins page or find a button generator from third-party sites that offer free services.
Additionally, you can get a Like button for your website to make it easy for visitors to Like your Page. You can add a Like button directly from Facebook’s Social Plugins page or find a free code generator tool that will let you customize the button.
You can also add a Share button to your website, so people can post links back to your site on their own Timelines. This is an especially good idea if your business has many different products or services or provides content that changes regularly—including the Share button makes it easier for users to share new content as it becomes available on your site.
If someone Likes your Page and then later unfollows it (hides Posts in News Feed), they’ll still be able to find you under Pages in their “Likes” section of their profile, where they’ll see all Pages they’ve Liked across Facebook.
Create a vanity URL, preferably one that includes your business name, and use it on all of your marketing materials. If you have a physical store, hang posters and flyers in prominent places within the shop; if you have a website or blog, share the link there; if you do print advertising, add it to brochures and print ads.
Your vanity URL is the custom name for your page that appears after “facebook.com/” It should be memorable and easy to recognize, preferably including your business name.
““In an authoritative tone:
You can use your vanity URL in all of your printed marketing materials, such as print ads, trade show flyers and brochures—as well as on any digital assets like emails and websites. Adding a link to Facebook on these collateral pieces encourages people to visit your page by making it easier for them to find you online.
Social media promotion is an essential part of any small business’ marketing plan today.
Your customers are on social media, so you should be, too. Social media promotion is an essential part of any small business’ marketing plan today. It’s a cost-effective way to reach your target audience, and it helps you discover new potential customers by encouraging more people to like and share your content with their friends and followers. But it’s not enough just to create a Facebook page for your business and hope that people will find it—you’ll need to put in some work to build up a fan base of loyal followers who regularly engage with your content.
If you’re ready to start promoting your business on social media, this guide will walk you through the steps you need to take.