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I’m not going to give you the spiel that lead generation is easy. It’s not.

It’s hard work, it takes time and it can be expensive if you go down the wrong route.

But once you have a solid lead generation machine working for you – generating 10-20 leads per week, your entire business will change.

You will finally have the consistent flow of leads that allow you to pick and choose who you want to work with as opposed to chasing after people who may or may never buy or sell with you.

~Social Media

  • Facebook
  • Instagram
  • Twitter
  • Linked In
  • Pinterest

Social media is an essential tool for any business, especially when it comes to real estate. You’re dealing with people, and people are on social media. That makes it a great place to find your future clients and build your brand as a real estate agent.

With the largest user base of all the social platforms (2 billion), Facebook has become a premier option for businesses of all sorts looking to advertise their products or services in a way that’s engaging and effective. Real estate agents can utilize this platform by targeting potential clients through geolocation and demographics, meaning you only spend money on ads to users within your ideal target audience – users who will be more likely to convert into leads.


Facebook ads are one of the best ways to generate buyer and seller leads on a budget. With plenty of options for targeting potential buyers and sellers based on their interests and demographics, Facebook ads are proven to attract quality leads at an affordable cost.

This post will help you:

  • Create a Facebook ad that is most effective for your target audience
  • Set up retargeting so that you can continue to get your message in front of potential clients even after they leave Facebook
  • Avoid common pitfalls that can sink your campaign before it has a chance to succeed


Instagram is a great platform to showcase your listings, create a brand, and build your personal brand. Instagram is a free platform that has over 1 billion monthly users. Instagram can be a great platform to build a brand, and generate leads.

One of the best features of Instagram is it’s free! And you can use it as both an individual agent on your own profile and/or as an agency using the business feature on profiles. We have outlined some pointers below to help you get started with using this popular social media platform!

““In a friendly tone:

How To Generate More Leads Through Your Personal Brand

~Realtor Leads

  • Zillow
  • Remax
  • Century21
  • Trulia

The options are many, but the choice is clear: The proven leader in generating leads for real estate agents across the country, this one-stop shop for all your marketing needs has been around since 1996 and has a fantastic track record as a provider of real estate leads. It’s easy to sign up, requires little to no technical knowledge, and it’s reasonably priced at $30-$40 a month with 40-50% opt-in rates on contact forms—and you only pay when someone clicks on your ads.

~Zillow Leads

Open Houses

You’ve probably heard the saying, “the money is in the follow-up,” (or something similar). This is never more true than in real estate. The key to effectively following up with leads is knowing where to find them. Here are just a few ways you can begin generating buyer and seller leads through open houses.

Buyer Leads from Open Houses

There are two main methods for generating buyer leads from open houses: signs and ads. Let’s break down both of these options so you know exactly how to generate buyer leads with your next open house.

Seller Leads from Open Houses

If you’re thinking, “Why would a seller go to an open house?” then that’s exactly why we’re going to talk about it! Similar to getting buyers interested in your other listings, sellers will come visit an open house if they believe they can get the same price or better for their own home through another agent! Here’s how you do it:

~Blogging/Vlogging (video blogging)

One of the best ways to set yourself apart from the competition and bring in buyer leads is to create a blog. In today’s digital era, when people have questions they turn to Google, which means you should be providing the answers!

Blogging is a great way to build up your authority and stay current in search engine results, but it also gives you a chance to demonstrate your personality and show that you’re someone with whom prospects would like to work.

Pro Tip: Try vlogging (video blogging)! These days it seems everyone has a YouTube channel, but you can still stand out from the crowd by creating a few videos that are both informative AND entertaining. Vlogging will help prospects get to know you better and make it easier for them to relate to you.