Plastic Surgery CRM: Why “Generic” GoHighLevel Setups Will Get You Sued (HIPAA Warning)
Most marketing agencies slap a generic snapshot on your account and call it a day. But without the proper BAA and encryption layer, one patient text message could trigger a $50,000 fine. Here is the secure setup you actually need.
The Compliance Gap
The Risk
Standard CRM automation often exposes PHI (Protected Health Information) via unencrypted email notifications or open API calls. Using the “Standard” GoHighLevel plan without enabling the HIPAA shield is a direct violation of federal law.
The Solution
We implement an Enterprise-Grade Architecture that includes a signed BAA (Business Associate Agreement), 2FA enforcement for all staff, and PHI-masking in all notifications.
How a “Free” Snapshot Costs You Your License
Your Patient Coordinator receives a text: “Hi, I’m interested in a Mommy Makeover. Can I send photos?”
In a standard setup, this photo lands in the “Conversations” tab, visible to your Virtual Assistant in the Philippines, your marketing agency’s intern, and potentially emailed to your Gmail. That is a data breach.
Fact: The OCR (Office for Civil Rights) can fine you up to $50,000 per violation. If you have 1,000 contacts in a non-compliant CRM, do the math.
The Secure Stack
We do not use standard settings. We rebuild the infrastructure for medical compliance.
We upgrade your instance to the HighLevel HIPAA-Compliant tier. This forces a 30-minute logout timer, encrypts data at rest, and ensures that HighLevel signs a legal BAA with your practice, transferring liability protection to the software vendor.
Standard automation sends an email: “New Lead: Sarah Jones, Breast Augmentation.”
Our secure automation sends: “New Lead: ID #8842. Log in to secure portal to view details.” This ensures that even if your email is hacked, the patient data remains safe.
We configure permissions so that your Marketing Agency can see “Lead Source” and “Campaign Performance” but is blocked from seeing “Patient Notes” or “Uploaded Photos.”
Protect Your Practice
Don’t risk your medical license on a $97/month software setup. I build the secure, compliant infrastructure that lets you sleep at night.