Every year, businesses panic on November 20th. They scramble to write emails and build landing pages. I build “Snapshot Systems” that deploy a 14-day holiday sequence instantly. Catch the traffic without the burnout.
The “Q4” Strategy
The Panic Mode
Most businesses treat Black Friday/Cyber Monday (BFCM) as a surprise. They manually build emails the night before. This leads to broken links, wrong coupons, and lost revenue.
The Snapshot Mode
We create a Master Funnel Template using Custom Values. We change the “Offer” in one place, and it auto-populates 14 emails, 5 SMS, and 3 Landing Pages instantly.
Stop Hard-Coding Dates
The secret to scaling seasonal campaigns isn’t writing better copy; it’s better architecture. In GoHighLevel (GHL), amateurs type “November 24th” into every email. Experts use {{ custom_values.black_friday_date }}.
This allows us to clone the entire “BFCM Engine” for a client, fill out a simple form (The Offer, The Date, The Discount Code), and the entire machine builds itself.
The Automation Timeline
Click below to see the logic behind a high-converting holiday sequence.
Goal: List Cleaning & Anticipation.
We send a “VIP Early Access” opt-in. Logic: If they click “I want Early Access,” tag them BFCM_VIP. Only VIPs get the email at 6 AM. Everyone else waits until 10 AM. This segmentation drives massive open rates.
Goal: Server Load Management.
We stagger the SMS blasts by time zone using GHL’s “Timezone sending” feature. This prevents your support team from being overwhelmed and keeps your website from crashing.
Goal: Fear of Missing Out (FOMO).
The system checks: “Did contact purchase?” If NO, trigger the “Doors Closing” sequence. This often generates 40% of the total campaign revenue in the final hours.
Don’t Build It Twice
The holidays are coming. Stop the manual grind. I can install the “Black Friday Engine” into your account today.