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The $1,000 Fix: Ditching Discounts for Digital Transformation
Black Friday and Cyber Monday (BFCM) often tempt businesses to slash prices. However, offering a 50% discount on your digital course might be a fatal mistake. You’re selling transformation, not cheap products. Your price reflects your value, and drastically cutting it damages your brand’s reputation.
Instead of focusing on discounts, prioritize leveraging the surge in high-intent traffic during BFCM with a robust, permanent infrastructure.
The Funnel Failure: Why Your System Will Break
High-ticket brands experience a massive influx of potential customers during BFCM. But is your system prepared? Many businesses fall short, leading to significant losses. Is your landing page slow? Are your CRM integrations delayed? These bottlenecks create “referral leakage,” preventing you from capitalizing on the increased traffic.
Focus on operational health first. Address these critical issues before even considering discounts. The actual cost of inaction extends far beyond the lost discount; it’s the missed opportunity to capture a large percentage of eager buyers.
Infrastructure Over Discounts: A Better Strategy
The key is to offer a limited-time “recovery operation” instead of price cuts. Focus on fixing your infrastructure to handle the increased demand.
Here’s a potential solution: Optimize page speed and rebuild your tracking system for $4,500. Build a custom CRM for $2,500 to maximize lead capture from your Q4 spend. Moreover, get a free custom blueprint to save money immediately by canceling your SaaS subscriptions. Ultimately, scheduling a consultation will help you create a plan tailored to your business.
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