Most marketers are arsonists—they burn their leads with aggressive “Buy Now” spam. High-ticket clients require a different approach. We call it “Incense Marketing”: pervasive, pleasant, and omnipresent without being intrusive.
The Theory of “Slow Burn”
The Problem: Churn & Burn
If you sell a $20,000 consulting package, no one buys on Day 1 via a SMS blast. Pushing too hard too early triggers “Sales Resistance,” causing the prospect to unsubscribe. You lost the lead because you were impatient.
The Solution: The Incense Method
We create an “Ambient” presence. We use SEO & Email Content combined with low-spend retargeting ads to stay in their peripheral vision for 6-12 months. When they are ready, you are the only logical choice.
How to Automate “Ambience”
You can’t do this manually. You need a system that detects intent but respects distance.
We build a 52-week automation. Every Tuesday, they get an Insight (not a pitch). We track “Clicks” silently. If they click 3 weeks in a row, we know they are warming up, but we do not call yet.
We use CRM Data Sync to push these contacts to a specific Facebook Audience. We show them “Case Studies” and “Client Wins” for $1/day. They see your success everywhere, reinforcing the email content.
Play The Long Game
Stop burning your list. Start building a legacy. I engineer the “Incense” systems that keep you top-of-mind for years.