WordPress as
a Platform,
Not a Limitation.
Headless WordPress with Astro or React frontends. Custom plugins, REST API extensions, WooCommerce, ACF, and WPGraphQL. Modern WordPress without the legacy baggage.
< MODERNIZE_MY_WP />WordPress Development Services
< HEADLESS_CMS />
WordPress as content management, Astro or React as the frontend. Best of both worlds: client-friendly WP admin, developer-friendly frontend with Lighthouse 95+.
< CUSTOM_PLUGINS />
Custom post types, meta fields (ACF), REST API endpoints, WooCommerce extensions, and integrations with external APIs via custom plugins.
< WOOCOMMERCE />
Custom product types, checkout flows, payment gateway integration, subscription plugins, and headless WooCommerce with a React storefront.
WordPress Use Cases I Build
Headless CMS Site
Editorial team stays in the WordPress admin they know. Frontend is Astro or React — fast, modern, and Lighthouse optimized. REST API or WPGraphQL as the bridge.
Custom Plugin
REST API endpoints for third-party integrations. Custom post types for non-blog content. ACF field groups for structured content entry.
Headless WooCommerce
WooCommerce handles products, orders, and payments. React handles the storefront. No WordPress theme overhead. Checkout conversion rates increase.
CRM Integration Plugin
Custom plugin that pushes WooCommerce orders, contact form submissions, or custom events to GHL, HubSpot, or a FastAPI backend.
Analytics Dashboard
Custom WP admin page showing revenue, conversion, and customer metrics pulled from WooCommerce database and external APIs.
Performance Overhaul
WordPress site doing 4 seconds LCP → under 1 second. Caching strategy, image optimization, query optimization, and plugin audit.
The Case for Headless WordPress
WordPress powers 40% of the web. It is not going away. The editorial experience is unmatched for non-technical teams — custom fields via ACF, familiar admin UI, and decades of plugin ecosystem.
The problem is WordPress as a rendering engine is slow. A standard WordPress + WooCommerce site with 20 plugins runs 200+ database queries per page load and clocks Lighthouse scores in the 40–60 range.
The headless pattern solves this: WordPress manages content, a modern frontend framework handles rendering. REST API or WPGraphQL bridges the two. The content team works in WordPress. The user experiences a fast, modern frontend.
When to stay with traditional WordPress: If the team needs the Gutenberg editor, if the site is content-heavy with complex editorial workflows, or if the budget does not support a full frontend rebuild. In these cases I optimize the traditional stack instead: caching, query optimization, CDN configuration.
WordPress Architecture Review
Tell me what is broken or what you want to build. I'll design the right approach.
WordPress Can Be Modern. Let's Prove It.
Headless, fast, and actually maintainable. Book a discovery call.
Start a WP Discovery