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< DEPLOY_ARCHITECT />

// WARNING: Technical Strategy Session Only. No Sales Fluff.

// COMMON_FRONTEND_PROBLEMS

What Is Broken in Most Agency Sites

After auditing dozens of marketing sites the problems follow a pattern. Performance is always the first casualty.


  • ⚠ 400kb+ JavaScript bundle on a page with no interactivity
  • ⚠ No image optimization — 4MB hero images blocking LCP
  • ⚠ Google Fonts blocking render — 600ms font download before first paint
  • ⚠ No OG tags, no schema markup, no canonical URLs
AUDIT [WARN] LCP: 4.8s (threshold: 2.5s) — Hero image unoptimized
AUDIT [WARN] JS bundle: 412kb gzipped — 90% unused on initial load
AUDIT [FAIL] No schema markup. Missing LocalBusiness JSON-LD.
FIX [OK] After Astro rebuild: LCP 0.9s, JS 12kb, Lighthouse 98.
_ AFTER_REBUILD: LIGHTHOUSE_98
// AVAILABLE_TOOLS

Interactive Growth Calculators

< ROAS_CALCULATOR />

Enter ad spend and revenue by channel. Instantly see true ROAS, blended ROAS, and which channels are underwater.

< LTV_CAC_MODEL />

Lifetime value vs. customer acquisition cost. Payback period, break-even point, and channel efficiency scoring.

< FUNNEL_FORECASTER />

Start with impressions, model through to close. See exactly where leads are dropping off and what fixing each stage is worth.

Why Calculators Convert

🎯

Intent Signal

A visitor using your ROAS calculator is a buyer doing pre-sales research. Capture them at that moment — not after they leave.

📧

Built-In Lead Capture

Every calculator I build includes an optional email gate: "Email these results to yourself" = email captured + results sent + follow-up sequence triggered.

🧠

Education That Sells

The calculator teaches the buyer why your service creates ROI while showing them the exact numbers for their situation. No sales pitch required.

🔗

API-Backed for Accuracy

Where calculations need real data (Google Solar potential, current ad benchmarks, market rates), I connect to live APIs so the numbers are accurate.

📤

Embeddable Anywhere

Vite build outputs a self-contained JS bundle. Embed on WordPress, Webflow, Framer, or any page with one script tag.

📊

Analytics Built In

Every calculator submission is a tracked event. See which inputs users provide, where they drop off, and what results they see — in your own PostgreSQL.

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Tell Me Your Visual Goal

What do you want a visitor to feel when they land on your page? I'll design the experience.

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